Your Contact Us call-to-action (CTA) conversions can improve if you use photos of human faces rather than illustrations.
Reason: the human eye is drawn to images of other people.
REMEMBER:
Associate ALT descriptions with the human face photos so screen readers can identify the contact person by name!
EXAMPLE:
<img src=”images/contact-mary-gillen.jpg” alt=”Contact Mary Gillen at 508-768-8418″>
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WEBSITE ACCESSIBILITY TESTING & REMEDIATION SERVICES: Mary Gillen is an experienced Website Accessibility Compliance Auditor and Remediator. She can test your website to determine if it meets accessibility standards:
WCAG 2.1: 312 checkpoints covering A, AA and AAA W3 accessibility guidelines
Section 508: 15 US federal guidelines covered by 59 accessibility checkpoints
Find out more about Mary Gillen’s Accessibility Testing & Remediation Services: Websites, PDFs, Office Docs & Videos
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