ACCESSIBLE WEBSITE CONTENT: Use Human Face Photos to Improve Contact Call-to-Action Results

Acronym CTA as Call To Action

Your Contact Us call-to-action (CTA) conversions can improve if you use photos of human faces rather than illustrations.

Contact Mary Using Illustration Icon versus using a photo of Mary as the Contact Image

Reason: the human eye is drawn to images of other people.


Associate ALT descriptions with the human face photos so screen readers can identify the contact person by name!


<img src=”images/contact-mary-gillen.jpg” alt=”Contact Mary Gillen at 508-768-8418″>


WEBSITE ACCESSIBILITY TESTING & REMEDIATION SERVICES: Mary Gillen is an experienced Website Accessibility Compliance Auditor and Remediator. She can test your website to determine if it meets accessibility standards:

WCAG 2.1: 312 checkpoints covering A, AA and AAA W3 accessibility guidelines
Section 508: 15 US federal guidelines covered by 59 accessibility checkpoints

Find out more about Mary Gillen’s Accessibility Testing & Remediation Services: Websites, PDFs, Office Docs & Videos