EMAIL CAMPAIGNS: Four Tips to Help You Make Your Emails More Accessible

Vector flat colorful icon with fly letter. Email messaging concept

1) Choose fonts that make things easier to read

Verdana, Tahoma, Trebuchet MS and Georgia are font families developed specifically for reading content displayed on a computer screen. These sans-serif fonts make content most readable.

2) Align content to the left

Your copy should be aligned to the left. Don’t ever use justified text. Folks who have dyslexia will find your content difficult to read.

3) Pay attention to vertical line spacing

The vertical space between lines of type is called leading. Leading is measured from the baseline of one line of text to the baseline of the line above it.

Baseline to baseline how to determine vertical spacing for text
Best Practice: Ensure that line spacing is at least half the height of the text, with paragraph spacing 1.5 times the height of text.

4) Set headings in ems or percentage (%) increments (not pixels) to separate content

Use font sizes in either ems or % increments. This gives users control over increasing or decreasing the text sizes in your email content. Headings need to be at least 22px (1.3750em or 137.50%) in order to separate them from 14px (0.875em or 87.5%) email copy.

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WCAG 2.1: 312 checkpoints covering A, AA and AAA W3 accessibility guidelines
Section 508: 15 US federal guidelines covered by 59 accessibility checkpoints

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